About Us

Football Kit Market was set up by Alan March during the peak of the pandemic in 2020. As the founder of Alan March Sport Ltd, 2020 was meant to be a a year travelling the world to work at major sporting events such as Euro 2020 and the Olympics in Tokyo. As the world went into lockdown and those events were cancelled, suddenly Alan had much more time on his hands. Football Kit Market began simply by selling shirts on Twitter, but in October 2020 the first iteration of the Football Kit Market website launched.

With the launch of the website, the business began to grow rapidly. Alan's sister Lauren March joined the business to handle all the business logistics and soon after her partner Andrew joined the business. With the world thankfully having returned to normal after the peak of the pandemic, Alan returned to work full-time at Alan March Sport and since then Football Kit Market has continued to grow under the guidance of Andrew and Lauren.

In the years the business has been running, we've passed some wonderful milestones. We passed a thousand orders, we've had over 3000 shirts in stock, we've sold in person at the Retro Football Fair and we've launched our popular Mystery Football Shirts. In 2023 we've put the newest version of the website live, launched our affiliate scheme FKM Ambassadors, added a blog to the site and started sending weekly emails out to our mailing list. And sold lots of fantastic football shirts, too!